Selected Work

Work

Brand storytelling, campaign strategy and creative direction — commercial and purpose-led briefs, plus the spatial design foundation the practice is built on.

Creative Portfolio (PDF) ↓
01 Brand & Creative

Case Studies

Campaign Strategy
GFCN campaign content executions
Mission-Led · Completing May 2026

GFCN — Social Revival

Brand system, content funnel and fundraising campaign for a child-protection charity.
More creative work
Zaika Tandoori dine-in and Grab N Go menu design
Menu design — Zaika Tandoori, Edinburgh
BYOC sustainability campaign poster with Watt Wolf mascot
BYOC campaign — Heriot-Watt University
Merchant 13 office interior, Mumbai
Merchant 13 interior — featured in Architectural Digest
02 Design Foundation · 2020–2023

Spatial & Interior Design

The projects that shaped how I think about narrative, material and visual identity — parametric studies, public surfaces, retail interiors and acoustics.

Parametric
H2wood parametric model
01 · Group · 3 Weeks

H2wood

Double-curved surfaces generated by exploiting and contradicting the properties of MDF.

 Surface
Circumflex metro identity wall
02 · Group · 3 Weeks

Circumflex

A directional entry-identity surface for Ahmedabad Metro's SP Stadium station.

 Retail
Riyasat retail interior
03 · Individual · 4 Weeks

Riyasat

A rustic-contemporary retail interior for a Jaipur artisanal rug & handicraft brand.

 Commercial
Acoustic ceiling render
04 · Individual · 3 Weeks

Design Efficiency

An acoustic ceiling system lowering STI & SPL for a corporate workspace.

 Installation · Photography
Miscellaneous works — installations and photography
05 · Mixed

Miscellaneous

Weekend Window flea-market installations, space photography and a terracotta plant-stand prototype.