Shruti
Poojary
Brand & Content Marketing · Design Management
Brand storytelling, campaign concepts and platform-native content — built on a foundation of design.
I turn brand strategy into platform-native stories — campaigns built on audience insight and design thinking.
I'm Shruti Poojary, a brand and content marketer with an M.Sc. in Design Management from Heriot-Watt University. I plan, execute and measure social campaigns across Instagram and Facebook — most recently growing a brand by 60% in revenue and 35% in engagement.
I produce short-form video, photography, copy and graphics in Canva and Adobe InDesign — all aligned to brand tone, voice and visual identity — drawing on a foundation in spatial and interior design.
More about me →Case studies
Measurable results
Recent roles
Brand and content marketing across the UK — planning, executing and measuring campaigns end to end.
Brand & Digital Campaigns Intern
St. James Research Center, Falkirk — content calendar, short-form video and a cross-channel brand content guide.
Marketing & Social Media Lead
Zaika Tandoori, Edinburgh — grew revenue 60% & engagement 35% and led a full visual rebrand.
Teaching Assistant — Sustainability
Heriot-Watt University — story-led sustainability content and the BYOC circular-economy campaign.
“The strongest brands are designed — every post, campaign and touchpoint aligned to one clear tone, voice and visual identity.”
The design behind the brand work
Before brand, there was space. These interior & spatial design projects shaped how I think about narrative, material and visual identity.
