Professional Experience

Experience

Brand and content marketing across the UK and India — planning, executing and measuring campaigns, with a track record of measurable growth.

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Brand & Digital Campaigns Intern

St. James Research Center · Falkirk, UK

– Present
  • Plan and execute the social media content calendar across Instagram and Facebook, turning brand strategy into platform-native posts, short-form video and graphics.
  • Built a brand content guide standardising tone of voice, visual identity and platform strategy across every campaign and channel.
  • Delivered creative end-to-end for two simultaneous fundraising campaigns — concept, copy, visuals and rollout — in a fast-paced campaign environment.
  • Produce copy, photography, short-form video and branded graphics in Adobe InDesign and Canva, aligned to brand tone and visual identity.

Marketing & Social Media Lead

Zaika Tandoori · Edinburgh, UK

–
  • Owned the full social output across Instagram and Facebook — grew revenue 60% and engagement 35% through audience segmentation, A/B-tested copy and platform-specific storytelling.
  • Led a full visual rebrand: rewrote campaign copy and redesigned assets to build a consistent brand presence and recognisable visual identity across every touchpoint.
  • Launched a sustainability-led product-recovery campaign via Too Good to Go, repositioning surplus stock through pricing and storytelling.
  • Balanced content planning with daily execution while leading a team of 8 in a fast-paced, multitasking environment.

Teaching Assistant — Sustainability & Circular Economy

Heriot-Watt University · Scotland, UK

–
  • Pitched the Bring Your Own Cup (BYOC) campaign to university management targeting a 60% single-use cup reduction; shortlisted for future research.
  • Translated complex sustainability frameworks into accessible, story-led content for 20 students per session, boosting assessment pass rates by 25%.
  • Co-led a 3-person team designing 3 SDG-aligned circular-economy concepts certified by the university.

Junior Interior Designer

Studio Jane Designs · India

–
  • Contributed to a residential project featured in Architectural Digest and Good Homes (2024), built on heritage-led design storytelling.
  • Coordinated 3 vendor teams across project timelines, maintaining brand consistency and stakeholder communication.
The design foundation

See the design work

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