Professional Experience
Experience
Brand and content marketing across the UK and India — planning, executing and measuring campaigns, with a track record of measurable growth.
Download CV (PDF) ↓Brand & Digital Campaigns Intern
St. James Research Center · Falkirk, UK
- Plan and execute the social media content calendar across Instagram and Facebook, turning brand strategy into platform-native posts, short-form video and graphics.
- Built a brand content guide standardising tone of voice, visual identity and platform strategy across every campaign and channel.
- Delivered creative end-to-end for two simultaneous fundraising campaigns — concept, copy, visuals and rollout — in a fast-paced campaign environment.
- Produce copy, photography, short-form video and branded graphics in Adobe InDesign and Canva, aligned to brand tone and visual identity.
Marketing & Social Media Lead
Zaika Tandoori · Edinburgh, UK
- Owned the full social output across Instagram and Facebook — grew revenue 60% and engagement 35% through audience segmentation, A/B-tested copy and platform-specific storytelling.
- Led a full visual rebrand: rewrote campaign copy and redesigned assets to build a consistent brand presence and recognisable visual identity across every touchpoint.
- Launched a sustainability-led product-recovery campaign via Too Good to Go, repositioning surplus stock through pricing and storytelling.
- Balanced content planning with daily execution while leading a team of 8 in a fast-paced, multitasking environment.
Teaching Assistant — Sustainability & Circular Economy
Heriot-Watt University · Scotland, UK
- Pitched the Bring Your Own Cup (BYOC) campaign to university management targeting a 60% single-use cup reduction; shortlisted for future research.
- Translated complex sustainability frameworks into accessible, story-led content for 20 students per session, boosting assessment pass rates by 25%.
- Co-led a 3-person team designing 3 SDG-aligned circular-economy concepts certified by the university.
Junior Interior Designer
Studio Jane Designs · India
- Contributed to a residential project featured in Architectural Digest and Good Homes (2024), built on heritage-led design storytelling.
- Coordinated 3 vendor teams across project timelines, maintaining brand consistency and stakeholder communication.
The design foundation
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