A brand strategist with a designer's eye.
I'm a brand and content marketer with an M.Sc. in Design Management and hands-on experience planning, executing and measuring social media campaigns across Instagram and Facebook. I grew the last brand I owned by 60% in revenue and 35% in engagement through audience segmentation, A/B-tested copy and platform-native storytelling.
I'm comfortable juggling simultaneous campaigns in fast-paced environments, building content calendars, and producing short-form video, photography, copy and graphics in Canva and Adobe InDesign — all aligned to brand tone, voice and visual identity. It's a craft built on my foundation in spatial and interior design, where I learned to put people at the centre of everything I make.
Education
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2024 – 2025 · Merit
M.Sc. Design Management — Heriot-Watt University, Scotland
Dissertation: Strategic Design's Influence on Brand Perception — Consumer Trust and Loyalty in UK Retail. Modules: Strategic Design, Design Thinking, Change Management, Sustainable Design Management.
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2020 – 2024
BA Environment & Space Design — GLS University, India
Graduation Project: Biophilic Design — a studio-sponsored sustainable home in Lonavala.
Skills
Brand & Marketing
- Social Media Strategy
- Content Calendar Planning
- Campaign Execution
- Storytelling & Concepts
- Copywriting
- A/B Testing & Analytics
- Trend & Audience Research
- Meta Business Suite
Content & Design Tools
- Canva · Illustrator · CapCut
- Adobe InDesign · Photoshop
- Notion · Miro
- Google Trends · Cosmos · Savee
- Short-Form Video · Photography
- AutoCAD · SketchUp · Lumion
Strengths
- Brand Tone, Voice & Identity
- Cross-Functional Collaboration
- Multitasking in Fast-Paced Teams
- Organised & Empathetic
How I work
Curious in ideas. Grounded in insight. Focused on purposeful content.
I ask “who does this serve?” before I ask “how does this look?”
I research before I create — audience behaviour, cultural context and platform logic shape my decisions.
I design content to do something: build trust, drive clicks, fill seats, or change minds.
Certifications, Languages & Interests
Certifications
Languages
Interests
Frequently asked
Who is Shruti Poojary?
Shruti Poojary is a brand strategist and content marketer based in Edinburgh, Scotland. She holds an MSc in Design Management (Merit) from Heriot-Watt University and a BA in Environment & Space Design from GLS University, India. She specialises in brand storytelling, campaign strategy and platform-native social content for small businesses and purpose-led organisations.
What does Shruti Poojary do?
She plans, executes and measures brand and social media campaigns end to end — building content calendars, writing copy, and producing short-form video, photography and branded graphics. Her work covers brand voice and visual identity systems, campaign concepts from brief to rollout, audience research and A/B testing, and creative direction.
What results has Shruti Poojary delivered?
As Marketing & Social Media Lead at Zaika Tandoori in Edinburgh she grew revenue by 60% and engagement by 35% through audience segmentation, A/B-tested copy and platform-specific storytelling, while leading a team of 8. At Heriot-Watt University she boosted assessment pass rates by 25% through story-led sustainability content, and pitched the Bring Your Own Cup campaign targeting a 60% reduction in single-use cups.
Where is Shruti Poojary based and is she available for work?
She is based in Edinburgh, Scotland, and is open to brand and content marketing roles, campaign and social strategy work, and design collaborations. She can be contacted at shrutixpoojary@gmail.com or through the contact form.
What tools and software does Shruti Poojary use?
Canva, Adobe Illustrator, CapCut, Adobe InDesign and Photoshop for content and design; Notion and Miro for strategy and planning; Meta Business Suite and platform analytics for measurement. From her design background she also works in AutoCAD, SketchUp and Lumion.
What is Shruti Poojary's design background?
Before moving into brand and content marketing she worked as a Junior Interior Designer at Studio Jane Designs in India, contributing to a residential project featured in Architectural Digest and Good Homes (2024). Her BA in Environment & Space Design covered parametric design, public surface design, retail interiors and acoustic systems — work that still informs how she approaches narrative, material and visual identity.