A brand strategist with a designer's eye.
I'm a brand and content marketer with an M.Sc. in Design Management and hands-on experience planning, executing and measuring social media campaigns across Instagram and Facebook. I grew the last brand I owned by 60% in revenue and 35% in engagement through audience segmentation, A/B-tested copy and platform-native storytelling.
I'm comfortable juggling simultaneous campaigns in fast-paced environments, building content calendars, and producing short-form video, photography, copy and graphics in Canva and Adobe InDesign — all aligned to brand tone, voice and visual identity. It's a craft built on my foundation in spatial and interior design, where I learned to put people at the centre of everything I make.
Education
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2024 – 2025 · Merit
M.Sc. Design Management — Heriot-Watt University, Scotland
Dissertation: Strategic Design's Influence on Brand Perception — Consumer Trust and Loyalty in UK Retail. Modules: Strategic Design, Design Thinking, Change Management, Sustainable Design Management.
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2020 – 2024
BA Environment & Space Design — GLS University, India
Graduation Project: Biophilic Design — a studio-sponsored sustainable home in Lonavala.
Skills
Brand & Marketing
- Social Media Strategy
- Content Calendar Planning
- Campaign Execution
- Storytelling & Concepts
- Copywriting
- A/B Testing & Analytics
- Trend & Audience Research
- Meta Business Suite
Content & Design Tools
- Canva · Illustrator · CapCut
- Adobe InDesign · Photoshop
- Notion · Miro
- Google Trends · Cosmos · Savee
- Short-Form Video · Photography
- AutoCAD · SketchUp · Lumion
Strengths
- Brand Tone, Voice & Identity
- Cross-Functional Collaboration
- Multitasking in Fast-Paced Teams
- Organised & Empathetic
How I work
Curious in ideas. Grounded in insight. Focused on purposeful content.
I ask “who does this serve?” before I ask “how does this look?”
I research before I create — audience behaviour, cultural context and platform logic shape my decisions.
I design content to do something: build trust, drive clicks, fill seats, or change minds.